The 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair
The 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair is an event jointly sponsored by the Propaganda Department of the CPC Central Committee (State Press and Publication Administration, National Copyright Administration, and National Film Administration), the Ministry of Culture and Tourism, and the State Administration of Radio and Television.
From May 23 to 27, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair was held at the Shenzhen International Convention and Exhibition Center (Bao’an). The main venue of this CIIF has a total of eight exhibition halls with an exhibition area of 160,000 square meters. More than 120,000 cultural products will be displayed, and more than 4,000 cultural industry investment and financing projects will be displayed and traded on site.
This year’s CIIE will be held mainly offline and simultaneously online. The main offline venue is located in the Shenzhen International Convention and Exhibition Center, with an exhibition area of 180,000 square meters and 9 major exhibition halls, including comprehensive exhibitions such as the Cultural Industry Comprehensive Exhibition (Hall A and B), the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition, and Professional and thematic exhibitions such as Culture and Tourism Integration·Cultural Consumption Exhibition, Film and Television Animation·Game and E-Sports Exhibition, Smart Radio and Television·News and Publishing Exhibition, Intangible Cultural Heritage·Time-honored Brands·Arts and Crafts Exhibition, Art·Design·Trendy Toys Exhibition, International Cultural Trade Exhibition. The Cloud Cultural Expo platform displays cultural products and projects according to the categories of exhibition halls, increases online transaction functions, and creates a never-ending “Digital Intelligence Cultural Expo”.
On May 23, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair officially opened, and the Yunnan exhibition area with the theme of “Co-construction and Sharing of “There is a Life Called Yunnan”” was unveiled.
On May 24, 2024, the “Modern Decoration and Artificial Intelligence” themed event at the Shenzhen Decoration General Creative Design Park branch venue of the 20th China International Cultural Expo opened grandly.
Activity background
Since its official establishment in Shenzhen in 2004, the Expo has continued to increase in scale, number of visitors, and degree of internationalization, becoming an important engine to promote the development of China’s cultural industry, an important platform for Chinese culture to go global, and an important window to expand cultural opening up to the outside world.
Activity history
From May 23 to 27, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair was held at the Shenzhen International Convention and Exhibition Center (Bao’an).
In February 2024, the exhibition area is planned to be expanded from 120,000 square meters to 180,000 square meters, an increase of 50%, and the area of the professional exhibition hall will be doubled from 60,000 square meters to 120,000 square meters. The number of online and offline exhibitors increased from 3,600 to about 6,000, an increase of 67%. The number of participating countries and regions increased from 50 to 60, an increase of 20%; the number of countries and regions visiting, exhibiting, and purchasing reached 108; the area of the international exhibition area increased from 3,000 square meters to 20,000 square meters, and the number of overseas purchasers increased from 20,000 to 20,000. increased to 30,000. Market entities accounted for more than 75% of the exhibition area.
In April 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair released a solicitation announcement for innovative projects and new product launches globally. The solicitation areas cover creative design, digital technology, cultural tourism, revitalization and use of intangible cultural heritage, Arts and crafts, film and television animation, foreign trade, etc.
On May 21, 2024, the opening ceremony of the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair Kangli City Cultural Industry Park Branch was held in Shenzhen Kangli City.
On May 21, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair Songgang Amber Cultural Industrial Park branch event officially opened.
On May 22, 2024, the launching ceremony of the Futian District Shenzhen Book City Central City Branch Venue of the 20th International Cultural Expo and the Shenzhen Edition Cultural Management Strategic Cooperation Signing Ceremony were grandly opened. The Shenzhen Book City Central City Branch Venue of this International Cultural Expo is scheduled to be held on May 22 Held until June 10th.
On the afternoon of May 22, 2024, the opening ceremony of the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair – Baotai·182 Creative Design Industrial Park branch was held.
On May 22, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair Dingjunshan Film Technology Industrial Park branch event opened. From May 22 to May 26, there will be the opening ceremony of the branch venue, the holographic immersive film and music party, the holographic immersive exhibition hall, the launch meeting of the nostalgic cinema movie “Charging Pile” project, and the V Film Qipai-Fantasy Short Video Shooting Space Exhibition halls, high-format film technology exhibitions, Dingjunshan Youxi movie-themed hotel movie room experience and other activities were staged continuously, bringing unprecedented audio-visual experience to the audience.
On May 23, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair officially opened, and the Yunnan exhibition area with the theme of “Co-construction and Sharing of “There is a Life Called Yunnan”” was unveiled. On the same day, the opening ceremony of the 20th International Cultural Expo Shenzhen BIT Moscow State University branch venue and the opening ceremony of the “City’s Cultural Spirit – Rural Revitalization Art Picture” exhibition were held in the exhibition hall on the first floor of the main building of the university.
On the same day, the Shuibei No. 1 branch venue of the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair officially opened. [23] On the same day, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair opened at the Shenzhen International Convention and Exhibition Center, and the Hainan Pavilion with the theme of “Hainan Wanli Zhenwu Township·Infinite Spring Breeze Coming from the Sea” was unveiled.
On May 24, 2024, the “Modern Decoration and Artificial Intelligence” themed event at the Shenzhen Decoration General Creative Design Park branch venue of the 20th China International Cultural Expo opened grandly.
On the afternoon of May 24, 2024, the DCC branch venue of the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair officially opened. After that, three signing ceremonies were held at the opening site, with a total transaction volume of 430 million yuan.
On May 24, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair Dapengsuocheng Cultural Tourism Branch venue officially opened.
On May 25, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair Shenzhen Longyuan Ornamental Stone Trading Base Branch Venue and the Shenzhen “Belt and Road” International Jade Culture Expo opened.
During the Cultural Expo, Qingyang City held the Qingyang Cultural Tourism Investment Promotion Conference in Shenzhen at the same time, promoting Qingyang cultural tourism resources, preferential policies, and route products, and released the 19th Qingyang Sachet Folk Customs According to cultural festival information, Qingyang City signed a contract worth 5.968 billion yuan in Gansu cultural tourism resources and industrial chain investment promotion activities.
On May 27, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair closed.
Event culture
Master Vision
On the occasion of the 20th anniversary of the CIIE, starting from the “new” point of view, the organizer comprehensively upgraded the visual design system and simultaneously launched the exclusive 20th anniversary logo of the CIIE.
Exclusive logo
Exclusive logo for the 20th anniversary of the CIIE
“Like mountains and rivers” means responsibility and strength
According to reports, the color tone of this visual design system is extracted from the “Colorful Wen” emblem of the CIIE, which highlights the colorfulness and unique charm of Chinese culture. With the main form of “like mountains and rivers”, symbolizing the 20 years since its establishment, the CIIF, as my country’s only national, international, comprehensive cultural industry exhibition, helps China’s cultural industry climb to new heights and promotes the economy, culture and society with the power of culture. The mission of green development.
At the same time, it is like a wave of boosting, symbolizing that the CIIE will be at the forefront of the trend and play a role in promoting Chinese culture to go global.
The overall design is simple in shape, harmonious in color, rich in beauty and tension, has a strong sense of the times and visual impact, and gives people a fresh and energetic sensory experience.
The organizers hope that this visual system will fully embody the ecological concepts of simplicity, creativity, low carbon, environmental protection and recycling, and use structural innovations such as square aluminum steel, LED and other materials and equipment to achieve a set of diverse combinations of materials that can be continuously Used for many times, it ensures low carbon and environmental protection, greatly saves materials and costs, embodies the exhibition concepts of creativity, conservation, green, environmental protection, low carbon, ecology and recycling, and accelerates the green and low-carbon technological revolution with green exhibitions.
The exclusive logo of “20 Years Old of CIIF” is bold, lively and full of vitality
In conjunction with the main visual design, this CIIF also created an exclusive logo for the 20th anniversary of the CIIF, adopting an international, flat visual language and using bold and bright colors to create a friendly and cheerful atmosphere. The five graphics of the exclusive logo are “dialogue box”, “bougainvillea”, “+”, “love” and “smiley face”, which respectively represent “culture + communication”, “culture + locality”, “culture + numbers”, “Culture + Attention” and “Culture + Atmosphere” symbolize the interaction and intercommunication between different cultures. The proportions and layout of individual elements have been carefully designed to create greater visual harmony.
The main body of the logo combines the Arabic numeral “20” with graphics representing dialogue and exchange, reflecting the core theme of the CIIE. The graphic of communication is a pattern of intertwined lines, symbolizing the interaction and communication between different cultures and ideas.
In order to highlight the local culture of Shenzhen, the bougainvillea element representing Shenzhen was cleverly integrated into the design. The bougainvillea shape presented with simple lines and patterns increases the regional characteristics and recognition of the logo.
The addition of smiling face elements represents happy communication and conveys positive emotions. These smiley faces are presented in a simple yet contagious way, giving people a feeling of joy and warmth.
Digital media elements are also reflected through modern and innovative design techniques, using dynamic effects or light and shadow changes to demonstrate the vitality and sense of technology of digital media.
In terms of color, the designer chose bold and bright color combinations, such as bright blue, green, yellow, etc., to create a vibrant and lively atmosphere. These color combinations not only conform to international design trends, but also attract people’s attention.
The overall design of the Expo’s 20th anniversary logo focuses on simplicity and readability to ensure that the logo can clearly convey information in various occasions and media. At the same time, the shape and proportions of the logo have been carefully designed to make it more visually balanced and harmonious.
By organically combining elements such as dialogue, local culture, smiley faces and digital media with the Arabic numeral “20”, the logo presents a friendly, open and dynamic image. It represents the rich connotation and diverse characteristics of the 20th anniversary of the CIIF, and also demonstrates the CIIF’s pursuit of internationalization and modernization.
It is understood that this logo will be widely used in various promotional materials, websites, social media and other platforms of the CIIF, becoming an important symbol of the 20th anniversary of the CIIF, attracting people from all over the world to participate in this cultural feast.
Event lineup
In 2024, there will be 60 overseas countries and regions participating in the exhibition, and it is expected that more than 90,000 visitors at home and abroad will discuss orders on site.
In addition, this exhibition will introduce international brand exhibition organizations, attracting the Russian Artists Association, the Edinburgh Chamber of Commerce in the UK, the Korean Traditional Culture Research Institute, the Kumamoto Prefectural Crafts Museum in Japan, the Spanish Trade Association, and the industry-leading multi-channel B2B media company Global Sources, etc. Exhibition.
In 2024, a total of 6,015 government groups, cultural institutions and enterprises will participate in the exhibition online and offline, 2,419 more than the previous year.
Event venue
This year’s CIIE will be held mainly offline and simultaneously online. The main offline venue is located in the Shenzhen International Convention and Exhibition Center, with an exhibition area of 180,000 square meters and 9 major exhibition halls, including comprehensive exhibitions such as the Cultural Industry Comprehensive Exhibition (Hall A and B), the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition, and Professional and thematic exhibitions such as Culture and Tourism Integration·Cultural Consumption Exhibition, Film and Television Animation·Game and E-Sports Exhibition, Smart Radio and Television·News and Publishing Exhibition, Intangible Cultural Heritage·Time-honored Brands·Arts and Crafts Exhibition, Art·Design·Trendy Toys Exhibition, International Cultural Trade Exhibition. The Cloud Cultural Expo platform displays cultural products and projects according to the categories of exhibition halls, increases online transaction functions, and creates a never-ending “Digital Intelligence Cultural Expo”.
The 20th CIIE will continue to adopt the joint exhibition model of main and branch venues, with 52 branch venues planned to be set up in various districts across the city. The list of branch venues includes 7 in Futian District, 4 in Luohu District, 12 in Nanshan District, 9 in Baoan District, 13 in Longgang District, 6 in Longhua District, and 1 in Dapeng New District. Among them, Xinzhou Tongchuanghui Science and Technology Cultural and Creative Industrial Park, Kexing Science Park, Nanshan·Mangu, Zhiheng Cultural Science and Technology Creative Park, Tianjian Yuntu·Innovation Center, Longcheng CC Creative Street, etc. are the new branch venues this year. , Shenzhen Jewelry Cluster District added Kingkey Shuibei and Shuibei International Branch Venues.
The 20th CIIE will set up 8 major exhibition halls, including 3 comprehensive exhibitions and 5 professional exhibitions. Each exhibition hall has exciting attractions. From now until the 14th, the CIIF will sell early bird tickets for the exhibition to the public. The three major comprehensive exhibitions include Cultural Industry Comprehensive Exhibition A (Hall 9), Cultural Industry Comprehensive Exhibition B (Hall 11), and the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition (Hall 13). The five major professional exhibitions include International Cultural Trade Exhibition (Hall 10), Intangible Cultural Heritage·Time-honored Brands·Arts and Crafts Exhibition (Hall 12), Film and Television·Publishing·Copyright·Game and E-Sports Exhibition (Hall 14), Culture and Tourism Integration·Cultural Consumption Exhibition (Hall 15) and Art·Design·National Trend Exhibition (Hall 16). Among them, the area of the International Cultural Trade Exhibition has expanded from 3,000 square meters in the previous session to 20,000 square meters in this session.
The exhibition will display more than 120,000 cultural products, and more than 4,000 cultural industry investment and financing projects will be displayed and traded on site.
In order to strengthen the transaction service function, this year’s CIIF also launched a self-built online transaction service platform – “Wenbo Gou”, allowing buyers and consumers to quickly fulfill their shopping needs such as on-site pickup and home delivery.
Activities
The exhibition displayed more than 120,000 cultural products, and more than 4,000 cultural industry investment and financing projects were displayed and traded on site. 52 branch venues were set up in various districts across the city, and a total of nearly 400 trading activities were carried out.
This CIIE comprehensively demonstrates the extensive application of digital technology in the cultural industry, empowering the cultural industry to prosper and develop with new productive forces. Focusing on “first exhibition”, “first show” and “launch”, more than 100 innovative projects and new product launches were held during the exhibition period, the “International Cultural Expo Consumption Season”, the International Cultural Expo Gift Selection Contest and more than 20 investment meetings, promotion meetings, and ordering events were held. Will wait for major supporting activities.
Tianjian Yuntu·Chuangzhi Center Branch Venue
In May 2024, the opening ceremony of the Tianjian Yuntu Innovation Center Branch Venue of the 20th China International Cultural Expo “Chasing Light·Yuntu – Cross-border Integration: Digital Technology Empowers Cultural and Creative Industries” was grandly held. At the same time, technology A series of special activities such as the Empowerment Cultural Industry Promotion Conference and the Digital Smart Park Special Exhibition also officially kicked off.
At the opening ceremony, a total of 14 companies for 8 projects were divided into three groups for a signing ceremony. Among them, Gewu Cultural Science has reached project cooperation with Malaysian Aptrasco Group, Hong Kong Dingxing International and Guoyuan Cultural Industry Research Institute respectively. It is understood that subsequent sub-venues will also build platforms to promote exchanges through various forms such as industry docking and exhibition exchanges, help more project cooperation and transactions, and fully promote the high-quality development of Shenzhen’s cultural industry. Subsequently, the sub-venue held a speech session on the theme of “Cross-border Integration: Digital Technology Empowers Cultural and Creative Industries”, aiming to explore how to better promote the in-depth integration of cultural technology, accelerate the cultivation of new productive forces in the cultural industry, and guide cultural creativity Enterprises transform and upgrade to achieve better development.
Shuibei No.1 Branch Venue
Starting from May 20, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair Shuibei No. 1 Branch Venue No. 1 Cultural and Creative Jewelry Exhibition, 520 Shows Love Jewelry New Product Release, Screen-Dominating Confession and other activities will be the second The 10th China (Shenzhen) International Cultural Industry Expo and Trade Fair is building momentum.
On May 23, 2024, the Shuibei No. 1 branch venue of the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair officially opened.
T8 Tourism Creative (Bonded) Park Branch Venue
On May 24, 2024, the T8 Tourism Creative (Bonded) Park Branch Venue of the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair officially opened.
The sub-venue activities of T8 Tourism Creative Bonded Park still focus on the cultural tourism industry, with the theme of “Industrial Aggregation, Intelligent Innovation Empowering Cultural Tourism Development”, starting from the needs of the cultural tourism industry chain, introducing more than 60 professional institutions to collaborate with related industries Associations and local government projects jointly organize promotion meetings, trade fairs, and exchange meetings, linking the upstream, midstream, and downstream of the cultural tourism industry to launch 10 major cultural tourism exhibitions, promoting intended transactions of over 1 billion, and allowing consumers to experience the new form of the cultural tourism industry. In the new model, you can eat, shop, play, and travel at multiple levels to experience the new changes brought by technology empowerment to the cultural tourism industry.
The T8 Tourism Creative (Bonded) Park Branch will also hold ten major cultural and tourism-related exhibitions in the park from May 24 to May 30, covering cultural and creative gift exhibitions and cultural tourism operations that cover the cultural spirit of Shenzhen city. Case exhibitions, science exhibitions, cultural tourism IP and derivative exhibitions, etc.
Provincial exhibition halls
Guizhou Pavilion
The Guizhou Theme Pavilion made a wonderful appearance in Hall 11 with the theme of “Colorful Park Province, Bay Area Back Garden”, with an exhibition area of 990 square meters. The overall layout of the Guizhou Exhibition Hall is an open design, using a presentation form that combines digital technology, physical exhibitions and sales, and interactive interpretations, allowing the audience to interact and enjoy the colorful Guizhou.
The layout of the exhibition hall is combined with the idea of ”mountains” to create a “garden” atmosphere as a whole. Guizhou’s characteristic cultural tourism resources are presented around the hall, and the theme exhibition areas are “Four Major Cultural Projects”, “World-class Tourist Attractions” and “Achievements in the Integration of Culture, Sports, Recreation and Tourism” Gradually unfold, allowing the audience to be immersed in it, achieving the effect of “one scene at a time” and immersing themselves in the beauty of Guizhou’s “Park Province”.
Taiwan Pavilion
The Taiwan theme pavilion not only brings high-quality cultural and creative brands, but also introduces a total of 33 Taiwanese specialty and food manufacturers, with a total exhibition area of 666 square meters, making it the largest lineup since 2020. Among them, the Taiwan Cross-Strait Tourism Association, which participated in the exhibition for the first time, prepared a wealth of Taiwan tourism information and enthusiastically promoted Taiwan’s tourism resources to the audience. Taiwanese singer performances will also be arranged regularly on site, allowing the audience to share “Taiwan’s good time” from multiple sensory perspectives.
Hebei Pavilion
The theme of the Hebei exhibition area is “Beautiful Hebei Wenhua Yanzhao”. It consists of a preface hall and five major sections: “Traveling Hebei according to the solar terms”, “Craftsmanship”, “Digital Empowerment of Intelligent Transformation” and “Integrated Development and Moving forward with Dreams”, covering an area of 800 square meters. meters and nearly 1,000 exhibits, both reaching record highs. The exhibition area uses high-tech means such as human-screen interaction, XR/VR interactive experience, and U3D to allow the audience to immerse themselves in the unique charm of Hebei’s history and culture in a display format that “combines static and dynamic, and connects virtual and real”.
The Taiwan theme pavilion is decorated with retro Taiwanese street scenes and large sky lanterns, attracting everyone’s attention. The Taiwan theme pavilion invites stalls from the famous Ningxia Night Market in Taipei. Visitors can taste licorice guava, winter melon lemon, brown sugar pearl milk, peanut roll ice cream, cold crispy lover, Ximen Sweet and Spicy, and Alishan tea eggs. Cold brew tea, Beigang peanut candy, classic pineapple cake, seaweed rice crackers, nougat biscuits and other Taiwanese specialties. Exhibitors provide rich prizes and raffles for all purchases. The prizes include handmade pine cigarette ink sticks made by Dayou Ink, hand-made coffee filter cups made in Taiwan, Liangyi drinking cups, Taiwanese cultural and creative key rings, beverage straps, Wenshan Baozhong tea tea bags and other special cultural and creative products.
Hainan Pavilion
On May 23, 2024, the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair opened at the Shenzhen International Convention and Exhibition Center. The Hainan Pavilion with the theme of “Hainan Wanli Zhenwu Township·Infinite Spring Breeze Coming from the Sea” was unveiled.
At this Shenzhen Cultural Expo, the Hainan Pavilion has an exhibition area of 540 square meters. It is divided into 7 sections: Cultural Qiongzhou, South China Sea Heritage Pearl, Splendid Tiancheng, Innovation and Development, Rainforest Secret Realm, Agar-agar Tianxiang, and Qiongtai Yuxiu. A total of 19 cultural companies were organized Enterprises participated in the exhibition to comprehensively display Hainan’s high-quality cultural resources and cultural industry development results. The Hainan Pavilion focuses on exhibiting special products with high artistic value such as Li brocade, coconut carvings, shell carvings, red clay ceramics, Changjiang jade carvings, and Huali crafts, as well as content surrounding the archaeological discoveries of shipwrecks in the South China Sea, Dongpo, Hai Rui, the Red Detachment of Women, and Thunder Horse. Launched a series of cultural and creative products.
Guangzhou Pavilion
With the theme of “Culture + Technology, the Flower City Blooms with New Looks”, the Guangzhou Pavilion gathers the essence of Lingnan culture and brings together high-quality cultural enterprises to allow Guangzhou’s cultural elements to bloom at the CIIE. The presence of Guangzhou’s intangible cultural heritage art is undoubtedly the brightest color of the “Guangzhou Pavilion”. Guangzhou olive carvings, Lingnan pressed flowers, Cantonese mahogany palace lanterns, Guangzhou seal cutting and other intangible cultural heritage projects were all unveiled, demonstrating the cultural heritage of the “Millennium Commercial Capital” to guests from all walks of life.
In the Guangzhou Pavilion, many intangible cultural heritage projects have set up experience links. Take Lingnan embossed art as an example. Lingnan embossed art began to be recorded in historical records during the Tang and Song Dynasties. It is a traditional handicraft that includes various plant pasting techniques. As a representative project of Guangzhou’s intangible cultural heritage, Lingnan Pressed Flowers selects various natural plants and flowers, undergoes dehydration treatment, and is carefully designed, ingeniously collaged, and vacuum framed according to their natural shapes, veins, and colors to bring out the aura and beauty of nature. Long lasting.
In the Guangzhou Pavilion, Guangzhou’s leading animation companies all appeared with their well-known IPs, including the top IP “Bingdundun”, “Sheep Yuanyuan” and “Pig Man” from Yingsheng Animation, and “Pleasant Goat and Big Big Wolf” from Aofei Animation. , Manyou Culture’s “If History Is a Group of Cats”, Tianwen Kadokawa’s “Painted Cat”, “Shiba Inu” and “Mizuki Rabbit”… formed a star-studded “big animation” pattern, showing the new potential of the rise of the national trend.
Liaoning Pavilion
At the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair, in front of the booth of the all-clay dough sculpture hall in Huanggu District, Liaoning exhibition area, a group of lively and colorful lion-shaped dough sculptures were particularly eye-catching, attracting a large number of tourists. Stop. Yu Qiquan, the inheritor of Yu’s noodle-making skills, said that 2024 is the Year of the Dragon in Jiachen. This time, dough sculptures such as a lion and dragon were made with the theme of dragon.
Jilin Pavilion
In this exhibition, the Jilin exhibition area has the theme of “Wenhua Jidi Songhua Stone Charm”, with a total area of 555 square meters. As an old friend of the Shenzhen Cultural Expo, Changying Group exhibited a number of new masterpieces this time, including “Thelma and Louise”, “Thelma and Louise” and “If You Are the One 3”, which have been released and have gained good reputations, as well as the upcoming “If You Are the One 3” The films “The Tiger’s Eye”, “731”, “Chinese-Tibetan Soul Casting” and “My Mom and I’s College Entrance Examination”. Through posters, trailers and other forms, it vividly demonstrates the spiritual outlook and creative momentum of Changying people who “have history, are youthful and see the future”
Activity features
Leading companies will participate in the exhibition. The Comprehensive Cultural Industry Exhibition (Hall A and B) will focus on highlighting the characteristics and advantages of cultural industry development in various regions, displaying high-quality cultural enterprises, cultural products, cultural projects and cultural brands, and organizing leading enterprises such as the top 30 national cultural enterprises to participate in the exhibition. The development achievements and rich cultural products of cultural industries across the country allow the audience to enjoy the high-quality cultural industries from all over the country in one stop.
The results in the Bay Area are impressive. The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Innovation Exhibition will focus on displaying the development and cooperation achievements of the cultural industry in the “9+2” urban agglomeration of the Guangdong-Hong Kong-Macao Greater Bay Area and other cities in Guangdong Province, highlighting innovative development products such as digital culture, creative design, and cultural tourism. and projects; it brings together the latest cultural and technological projects from Huawei, Tencent and other companies; it expands the Hong Kong and Macao exhibition areas to fully present the characteristic culture and creative products of Hong Kong and Macao.
A gathering of top cultural and creative talents. The international cultural trade exhibition will showcase the development achievements of cultural import and export trade, and plans to set up a cultural and creative China theme exhibition area, a country exhibition area, a cultural equipment export exhibition area, a cultural product import exhibition area, and a cross-border cultural e-commerce exhibition area. The Frankfurt Book Fair in Germany will bring special books to the museum. It is worth mentioning that the Cultural and Creative China special exhibition area, as the “eye-opening” of this CIIE, will focus on presenting rich scenes of cultural innovation being applied to people’s lives, bringing together more than 300 cultural and creative works from the most representative cultural and creative institutions in the country. products and create a “cultural store”.
Rich traditional culture. The Intangible Cultural Heritage, Time-honored Brands, and Arts and Crafts Exhibition will focus on displaying the inheritance and development achievements of China’s excellent traditional culture, and strive to promote the creative transformation and innovative development of China’s excellent traditional culture. The exhibition area will set up an intangible cultural heritage exhibition area, a time-honored brand exhibition area, and an arts and crafts exhibition area, bringing together my country’s rich projects selected into the UNESCO intangible cultural heritage list, and launching various activities such as on-site performances by intangible cultural heritage inheritors, interactive experiences, popular science education, and a combination of virtual and real events.
Digital “top-notch” blessing. The Film and Television·Publishing·Copyright·Game and E-Sports Exhibition will focus on displaying new digital products, new technologies, AI, and the Yuan Universe in the cultural industry through the smart radio and television exhibition area, film industry exhibition area, press and publication exhibition area, copyright exhibition area, and game e-sports exhibition area. Applications and latest trends. It is reported that China Film Group will bring CINITY LED projection technology and top virtual shooting technology to the show to comprehensively display the best Chinese films. Shenzhen Newspaper Group will create a cyberpunk-style exhibition area with the theme of “Reinvention”, allowing the audience to experience a cultural audio-visual feast of news production and creative interaction. The live broadcast room will also invite cultural celebrities to interact with citizens. The game and e-sports exhibition area will gather popular e-sports stage performances to build a “top-level” venue for emerging cultural industries.
Immersive interactive experience. The Cultural Tourism Integration·Cultural Consumption Exhibition will set up a cultural tourism exhibition area, a cultural investment and financing exhibition area, and an outdoor cultural tourism exhibition area, focusing on displaying cultural tourism resources such as historical attractions, cultural blocks, and characteristic towns, as well as immersive experiences, tourism performances, health care, etc. New tourism consumption scenarios and tourism equipment. What is worth looking forward to is that for the first time, the exhibition hall will set up an intangible cultural heritage food exhibition area called “Cultural Museum, Food and Fashion, Taste China”.
Trendy art is diverse. Art·Design·National Trend Exhibition will set up art exhibition area, fashion life exhibition area, creative design exhibition area, art education exhibition area, organize art, design, entertainment, art education and other institutions and enterprises to participate in the exhibition, focusing on the display and trading of well-known domestic art design institutions, The latest artworks, creative design products, national trendy IP and products launched by cultural and creative enterprises and Internet entertainment enterprises.
Activity meaning
The 20th International Cultural Expo will serve the high-quality development of the national cultural industry and promote the trading of cultural products and projects as the starting point and goal of the preparation work. Among the series of transaction promotion measures launched, it will further increase cooperation with leading Internet platforms and lead Exhibiting companies have collectively settled on leading domestic e-commerce platforms such as Douyin, Tmall, and JD.com to create online sub-venues for the CIIE, striving to achieve new breakthroughs in online sales during the CIIE consumption season with the “exhibition + live broadcast + e-commerce” model.
Organizer
This cultural expo is jointly sponsored by the Propaganda Department of the Central Committee of the Communist Party of China (State Press and Publication Administration, National Copyright Administration, and National Film Administration), the Ministry of Culture and Tourism, and the State Administration of Radio and Television. It is hosted by the State Administration of Radio and Television on a rotating basis, and is hosted by the Shenzhen Municipal People’s Government. It is organized by the Propaganda Department of the Shenzhen Municipal Party Committee, Shenzhen Culture, Radio, Television, Tourism and Sports Bureau, Shenzhen Newspaper Group, Shenzhen Radio, Film and Television Group, Shenzhen Publishing Group, and Shenzhen International Cultural Industry Expo Co., Ltd.